Otterly.AI if you're one business and want to start this week for $29 a month. Peec AI if you're an agency or a team tracking several brands or markets and want to pick your engines. Profound if you're an enterprise team that wants nine engines, agent analytics and an AI that drafts the work, and you're happy to buy through sales. All three prices below were checked on the vendors' own pricing pages in November 2026.
| Otterly.AI | Peec AI | Profound | |
|---|---|---|---|
| Entry price | $29 a month (Lite) | $95 a month (Starter) | No public price; free 7-day trial |
| Prompts at entry | 15 | 50 | 50 fixed prompts on the trial |
| Engines at entry | 4: ChatGPT, AI Overviews, Perplexity, Copilot | Choose 3 of 6 | 3 on the trial: ChatGPT, Gemini, AI Overviews |
| Most engines | 7 with paid add-ons | Up to 13 on Enterprise | 9 on Enterprise |
| How answers are collected | Public web interfaces, daily, by country; API for Claude | Web interfaces ("UI scraping"), daily | Not described on its public pages |
| Your own site | Agent Analytics from Standard ($189) | Crawl insights and AI referrals on every plan | Agent Analytics for unlimited domains, trial included |
| Seats | Unlimited on every plan | Unlimited on every plan | Unlimited |
| Best for | A single business or consultant | Agencies and in-house teams | Large brands and enterprise teams |
Pick by who you are
| You are… | Pick | Why |
|---|---|---|
| One local or small business | Otterly.AI | Lowest entry price, the four engines most customers use, no sales call |
| A consultant tracking a handful of clients | Otterly.AI or Peec AI | Otterly up to about 100 prompts on Standard; Peec if you want to choose engines per plan |
| An agency or team with several brands or markets | Peec AI | Unlimited seats and competitors, three countries and API from Pro |
| An enterprise marketing team | Profound | Nine engines, ChatGPT Shopping, agent analytics and drafting agents |
What each costs at common prompt counts
Published monthly prices, November 2026. Profound isn't in the table because it publishes no paid price.
| Prompts tracked | Otterly.AI | Peec AI |
|---|---|---|
| 15 | $29 (Lite) | $95 (Starter) |
| 50 | $189 (Standard, 100 prompts) | $95 (Starter) |
| 100 | $189 (Standard) | $245 (Pro, 150 prompts) |
| 350 | $489 (Premium, 400 prompts) | $495 (Advanced) |
The two self-serve tools swap places as you grow because their tiers break at different points. Otterly adds Google AI Mode and Gemini for $9 each a month on Lite, $59 on Standard and $149 on Premium; Peec prices extra models per model in its dashboard without publishing the figure. Profound's earlier self-serve tiers are no longer listed on its pricing page, so any figure you see quoted elsewhere may be out of date.
Pairwise comparisons
The head-to-heads go deeper on each pair:
- Otterly.AI vs Peec AI: the two self-serve trackers, prompt by prompt.
- Profound vs Peec AI: enterprise platform or self-serve tracker.
Each tool also has a full review with sources: Otterly.AI, Peec AI and Profound. Our scoring rubric is on the methodology page.
Before you buy any of them
A tracker tells you whether assistants name you. It doesn't change it. If you're a small business with a tight budget, the free monthly routine with Search Console, Bing Webmaster Tools, GA4 and a prompt sheet covers the basics, and our AI access checker tells you whether AI search crawlers can read your site at all.
Questions people ask
Which is cheapest: Profound, Peec AI or Otterly.AI?
Otterly.AI, at $29 a month for 15 prompts on four engines. Peec AI starts at $95 a month for 50 prompts on three engines you choose. Profound publishes no paid price: its pricing page lists a free 7-day trial and custom Enterprise pricing (checked November 2026).
Which tracks the most AI engines?
On top plans, Peec AI lists up to 13 models on Enterprise, Profound up to 9 and Otterly.AI 7 with paid add-ons. At entry level Otterly includes four engines, Peec lets you choose three of six, and Profound's trial covers three.
Which is best for a small business?
Otterly.AI for most single businesses: it's the lowest entry price, includes ChatGPT, Google AI Overviews, Perplexity and Copilot, and needs no sales call. Peec AI suits agencies and teams tracking several brands. Profound is built for enterprise teams.
Do any of them show which AI crawlers visit my site?
All three, at different levels. Profound includes Agent Analytics for unlimited domains, even on its trial. Peec AI includes crawl insights and AI referral tracking on every plan. Otterly.AI includes Agent Analytics from its $189 Standard plan, not on Lite.